Looking for Patience – Research Woes

I didn’t expect it to be easy. But I certainly didn’t expect it to be blood-sucking and mind-draining. Have you ever tried to conduct a survey on your own? You may understand me then.

As part of the work for my MBA research, I’m conducting a 3-minute survey aimed at business-to-business marketers who have led social media programs in their organisations. Sounds straightforward, right? Well, it turns out these are very very busy folks and I can’t get 50 of them to answer my survey. Last I checked (2 minutes ago), 10 responses have been submitted, many of which I personally sent the link to. Advertising on Facebook and LinkedIn hasn’t generated many responses. It’s testing my patience…the little I have of it.

 

I started to think of all the surveys people asked me to fill and I ignored (forgive me for I was ignorant). I’m offering a copy of the results and it doesn’t seem to be attractive enough – actually, I don’t think people are reading that far into my message.

Perhaps I need to stalk my target audience. “Watch” them on LinkedIn to see their coming and going.

The survey is just 3 minutes long after all. How long is 3 minutes or have I missed something?

 

I’m making light of this but I’m quite frustrated. I don’t do being ignored very well and the number of “nos” and complete silences (worse) are unbearable. Sigh!

 

Alas, I need to persevere. There are a couple of other options that I could explore as far as the survey goes but I’ll give it till next week and see if patience pays off. I may even give it two weeks if I really want to stretch myself (unlikely).

 

I’m looking forward to the end – that’s what motivates me. I want to see it to. the. end. And get reasonable and fresh insight on the subject I’m researching. You can read more about my research at http://monthsofmadness.wordpress.com.

 

The end will be bliss. I’ll drink to that.

 

 

 

 

Advertisements

Exhausted undefined person

I’ve had an exhausting week at work. There’s an exciting project that I’m trying to sell internally. If I’m successful with my internal folks, half the battle will be won. I love to be busy on challenging innovative tasks so I’m not complaining. However, my body is tired. After catching two 6.30am flights to London this week, my eyes can hardly stay open.

It’s great that tomorrow is Friday. I’ll just chill out, probably leave work early (shhh!), watch the rest of my Brothers & Sisters DVDs and sleep. Just as I’m settling into the weekend ahead, I’ve opened my email and found probably the worst ever email marketing blunder.

“Hi undefined,
We thought you might be interested in the offer of a complimentary….”

Ouch! It’s a good thing that I’ve had a relatively successful week, otherwise I meant take being called “undefined” rather personally. Needless to say, I’m not interested in the complimentary offer… I’ll lie down now.

Have a great weekend :)!

%d bloggers like this: