Top tips on how to climb to the top of Google’s search results

By Guest author, Nancy Dafiewhare, MD Magnifique Media

In my last article, I looked at the ways Google indexes a website during crawling. This article will look at the things you can do to get your website at the top of the search results.

Search Engine Optimization (SEO) is not rocket science but at the same time it’s not easy as pie. A lot of thought, research and planning need to go into any SEO strategy for it to be successful. It’s important that the website owner has an idea of what SEO needs in order for it to be successful. This is especially imperative if the website owner is considering using an SEO agency to do the work. You risk getting a cowboy job done if you blindly hand over your SEO implementation to an agency if you have no clue of what needs to be done or what should be done.

Below are the tips to help your website climb to at the top of the search results.

  1. Website coding: As mentioned in the previous article it is important that your website is built with pure HTML code. Google can crawl html better than any other code. It’s also important that the website is not built in frames but rather in tables. Tables should be simple with no complex nesting.
  2. Site design – images, alt tags, link names: Image and link names used on your website should make sense and have some relationship with the webpage they reside on. If you have a florist website and you have images of red roses on the page, the image should be named something like ‘red roses Interflora’ rather than image 1. The names of images are searchable by Google so bear in mind they need to make sense. Link names are also searchable so if you have a page on roses, then it’s only fair that your web link be named something such as www.interflora.com/roses.com. This will go a long way in getting your ratings up. Alt tags used for image and link names need to make sense as well. This is not only good for Google but for website accessibility and the visually impaired.
  3. Keyword research: You need to research or have an idea of the words or phrases you want your website or webpage found on. Make a list of these words and ensure that you use these on your website. It’s important not to use highly competitive search terms or you will struggle with websites already topping the charts with those keywords.
  4. Meta Title: When you know what keywords/phrases to use on your website, you need to include these on your website title tag. These should be a maximum of 65 characters including spaces. The first 2 words carry the most weight. For example ‘Cheap roses: All colours available at Interflora, buy now!’ The total characters used here is 58.
  5. Meta Description: As with the meta title, you should include the keywords you’ve decided to use on your website. This time round you have a maximum of 150 characters including spaces to play with. For example: ‘50% off red roses at Interflora. We have discounts on all other roses. Free delivery on purchases over £50. Visit our website now!’ The total number of characters used here is 130.
  6. Body content: The body content of your webpage need to contain about 30% density of the keywords you want your website to be found on. Google will look at your meta tags and decide if your website has any correlation with the keywords or phrases used. Please ensure that your use of these keywords within the body content of your web page makes sense to the reader.
  7. External links: It is essential to have good external links pointing to your website. This is like the final piece of the puzzle. After all the hard work done internally to make your website SEO friendly, it is important that you have external recognition to complete the SEO puzzle. As such it is important that you get a good number of reputable websites that link to your own website. You can do this by writing articles for websites and get them to link to your website as part of the article.

It’s important to know that SEO doesn’t happen overnight. We’re at Google bot’s mercy in terms of the number of times it crawls a website. Your website can be indexed anywhere from one day to a week or even weeks. Larger websites take longer to crawl. It is important to note that if your website contains secure pages hidden behind logins, Google cannot access these pages. As such valuable content should not be hidden behind these pages as they will never be indexed by search engines.

Also see:

www.magnifique-media.com/search_engine_marketing

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Comments

  1. TheIdiotSpeaketh says:

    Great tips! Thanks! Have a great day K!

    Like

  2. I am planning to start a magazine that will, of course, have an online presence. I have just learned a great deal of information that is going to help me. Thanks!

    Like

  3. Excellent, thanks for this, stuff for the masses. Great!

    Like

  4. I need to learn more about SEO and this was a great start. Thanks!

    Like

  5. Thank you so much! Editor of PassiontoLearn.com

    Like

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