I didn’t expect it to be easy. But I certainly didn’t expect it to be blood-sucking and mind-draining. Have you ever tried to conduct a survey on your own? You may understand me then.
As part of the work for my MBA research, I’m conducting a 3-minute survey aimed at business-to-business marketers who have led social media programs in their organisations. Sounds straightforward, right? Well, it turns out these are very very busy folks and I can’t get 50 of them to answer my survey. Last I checked (2 minutes ago), 10 responses have been submitted, many of which I personally sent the link to. Advertising on Facebook and LinkedIn hasn’t generated many responses. It’s testing my patience…the little I have of it.
I started to think of all the surveys people asked me to fill and I ignored (forgive me for I was ignorant). I’m offering a copy of the results and it doesn’t seem to be attractive enough – actually, I don’t think people are reading that far into my message.
Perhaps I need to stalk my target audience. “Watch” them on LinkedIn to see their coming and going.
The survey is just 3 minutes long after all. How long is 3 minutes or have I missed something?
I’m making light of this but I’m quite frustrated. I don’t do being ignored very well and the number of “nos” and complete silences (worse) are unbearable. Sigh!
Alas, I need to persevere. There are a couple of other options that I could explore as far as the survey goes but I’ll give it till next week and see if patience pays off. I may even give it two weeks if I really want to stretch myself (unlikely).
I’m looking forward to the end – that’s what motivates me. I want to see it to. the. end. And get reasonable and fresh insight on the subject I’m researching. You can read more about my research at http://monthsofmadness.wordpress.com.
The end will be bliss. I’ll drink to that.